Google has just announced the end of support for Google+; I’m sorry to see it go. It was supposed to be the better version of Facebook killer. It was, and I suspect that’s why it died. Unlike Facebook, Google+ allowed me to decide which group of friends I would get to see which group of my posts. I thought that was a good thing. I only shared political posts with some folks — those who I thought would not mind; and only shared jokes with other folks; family photos with yet others; religion thoughts with others, and technical thoughts with other folks still.

Google+ called the different groups in your life, “rings of friendship,” and it seemed to me that such rings were an important part of being able to live in a polite society. Any normal person shares different things with different people. There will be some overlap, of course, but rings of friendship allowed you to shield your friends from your religious and political views, and allowed you to shield technical colleagues from family photos that would bore them. Behaving this way is common sense and simple politeness.

Google+ died, in part I think, because maintaining rings of friendship requires forethought. It also requires that your friends honor your privacy, and accept that they will not be a complete part of your life and confidence. But such activity requires work, both on the part of the poster, and on the part of the recipient. Besides, posting this way tends to make your posts dull. It reduced the number of eye-ball-grabbing rants that get seen by people who are highly offended by seeing the rant. Facebook, by contrast, uses and algorithm to decide who sees what. It requires no work from us, and I suspect the algorithm makes posts more interesting as it seems to favor the sensational, salacious, and inappropriate.

Facebook spreads the most salacious posts, I think, to increase the amount of time people spend on FB. That would be entirely self-serving, but it also gives the user a thrill as you see how many likes and followers, Facebook suggests “friends” that you never knew, who your other friends know, or who have similar interests. People friend these folks they hardly know, and post the most controversial of things in hope of getting followers and “likes.” It’s destructive to privacy, but it’s a dopamine rush in having people think you are a more interesting and exciting person than you are. The graphic below associates FB with the deadly sin of Envy — the desire to have what you don’t have.

An interesting take on social media — the main platforms are the seven deadly sins.

There are six other deadly sins, and six of the other major social platforms seem designed to target one each. LinkedIn seems to target greed; Tinder targets Lust and Yelp targets gluttony. Instagram targets pride, the greatest of the deadly sins. It was natural that Facebook would acquire Instagram as Facebook had the most money, and pride is the strongest draw among the sins. In the graphic above Netflix is associated with sloth; I’m not sure that’s entirely fair: Netflix is passive, but no more passive than YouTube (owned by Google).

Twitter deserves a special mention. It was designed to be more immediate than FB, and I find it’s even more tipped to the salacious. When you post to Twitter, you have no control over who sees it; your only control is over what you see, and most people like to see salacious. President Donald Trump’s presidency is largely built on his Twitter posts. He claims he’s the Hemingway of 140 characters, and he certainly is good at grabbing eyeballs with outrageous comments and short simplifications of difficult matters. Last week his Twitter insult of Congressman Adam Schiff caught the news services all about. Similarly several congressmen calling Trump a mother***ker made news, Trump’s insult was more amusing, IMHO, if you read the name Adam a variant pronunciation. Facebook can tolerate the salacious like this, but it still limits the number of eyeballs to friends and acquaintances. Twitter is the home of wrath, and so far it seems a lot more successful than Google+.

Google+ was a reminder that world of social media is not all darkness and deadly sins. To my mind, Google+ was supposed to contract the evils of envy and intemperance with the virtue of temperance. That is Google+ was one of the cardinal virtues: Temperance in this case amounted to giving the appropriate amount of information to each of your friends, and not being excessive with any. It’s possible that the failure of Google+ was that it did not directly go after the audience for LinkedIn, but instead tried to mimic Facebook. Linked In (Greed) is almost exactly the opposite of Temperance.

The seven godly virtues are listed below, as set out by Pope Gregory, based on Paul. The first three are considered Godly, the other four Cardinal.

Looking at this list it strikes me that the first three virtues are already present in social media. I associate Wikipedia with Faith, I associate it with a belief in knowledge itself, and in the ability of people to self govern. I associate Google, before it decided to be political, with Hope. It was based on a positive view of nature and people: that given free access to organized information they will come to the right conclusions. I liked that originally, ranking was decided based on people’s common choice. It was anti-FB, and humbling: there was no way that you could proclaim yourself greater than your neighbor if others didn’t see you that way. Currently Google allows paid customers to promote themselves, and conforms search for political patrons, eg China. In this way, it has become more like FB.

I associate “Go fund me,” with the virtue of Charity, and would like to propose that perhaps Prudence is Consumer Reports, or maybe e-bay. This leaves room for Fortitude, Justice, and Temperance (now that Google+ is dead). I leave it to you to fill in the gap.

Robert Buxbaum, January 8, 2019. There is a great manga fiction involving the seven deadly sins; Full Metal Alchemist. Also I should note that there are many versions of the seven virtues including the seven virtues of Buddhism: Right decisions, Valor, Benevolence, Respect, Honesty, Honor, and Loyalty.