To get into any college you have to write an essay or two, generally including one describing why you want to go that particular college, and many students have trouble. How do I make myself stand out, they ask. My suggestion: Don’t. Make it clear that you want to go, but dare to be dull with the details. John Kennedy did; you can too.
Most school essays limit the number of words. The reviewer too prefers you keep it short. If you want to go to Harvard, or Princeton, or Iowa state, show you can say what needs to be said within the word limit. The first sentence must tell them that you want to go that college, specifically. Mention the college: you want to go to Old Ivy, say. Once that’s taken care of, just state your reasons. Unless you’re going into the writing program, the baldest, simplest terms will work just fine — e.g. that Old Ivy provides an excellent education. It’s better if you can mention a more-specific field of study, e.g. liberal arts or zoölogy, but that’s not necessary. You can now list three or so details to back up your claims. For example, you might mention that the zoölogy program at Old Ivy is well-regarded (mention the school often), that you enjoy their sports team (the ground-hogs, say), or their extracurriculars. Mention that your dad went there or your uncle (and is your hero — hero is a good word) or that you like the location. Surely there is some reason you want to go. If you can mention a famous teacher or alumnus, all the better. Flesh it out if you have space; don’t if you don’t. Conclude with a sentence pointing to the future: that this school will help me do something you want to achieve. You can be specific or not, but don’t lie. Dull is more effective than a lie. I’ve copied, above, John Kennedy’s essay to Harvard, and below his essay to Princeton. These essays follow the pattern, and are dull within the pattern. His conclusion for the first essay: that he wants to go to Harvard to be “a Harvard Man.” He got in. He used the same, dull letter for Princeton, but had more space. For Princeton he said It would have a good effect on me, and that he wanted to be “a Princeton Man.” He got into Princeton too, and went there for two months before switching to Harvard.
You may think that letters like this only work if you are John F. Kennedy, and to some extent that is true. But not totally. I got into Princeton grad school from a background in public school, with no famous relatives or money. My grades were better than JFKs, but my essay had the same structure with some more specifics. As I recall, I explained that I wanted to go to Princeton because I wanted to study chemical engineering in a top department. I may have mentioned a famous professor, and stated I wanted to work on nuclear fusion — a big Princeton specialty at the time. That’s about all, as I recall.
This formula can be tweaked for the other college (and non-college) essays. I’ve previously written about the two speeches at the opening of the Gettysburg cemetery, in 1863. Edwin Everett gave the first speech of the day, excerpted and analyzed here. His speech followed the formula and was lauded. He told folks that it was important that we are here honoring the dead, and followed with three or four reasons for why it was important. His conclusion pointed to the future significance of the events. Republicans and Democrat listeners agreed this was a speech to remember from a scholar of note. Everett’s face graced the $50 bill for the 40 years after his death.
Abraham Lincoln also spoke at the Gettysburg dedication, but he didn’t follow the formula. He spoke of liberty, and America, and of a government of the people. His speech was panned at the time, even by Republicans. More details here. Though people now see his Gettysburg address as a landmark, at the time even the Republican press didn’t like it Fortunately for Lincoln and the republic, they warmed to the speech over the next year – in time for the election of 1864. When you apply to college, you want entry now. You can’t wait a year for people to warm to your essay. Stick to the formula. You don’t want the compliment of finding, years from now, that one of the reviewers who rejected you remembers your words fondly. That will be too late. Write for the dull audience in front of you; help them put your application in the “accepted” box. As a last note: If you can not find any truthful reason that you want to go to Harvard or Old Ivy you probably should not be going there. The beginning of wisdom is self-knowledge, and the primary audience for your essay is you.
If you find you have good reasons, but find you need help with the process or with your english grammar, I should mention that my niece owns a company to help folks get into college — link here. She also has a book “From Public School to The Ivy League.”